Universidad de Zaragoza Repository

@article{Martín-Luengo:150023,
      author        = "Martín-Luengo, Beatriz and Luna, Karlos and Migueles,
                       Malen",
      title         = "{Effects of interest, thematic congruence, and typicality
                       on memory for television, radio, and press advertisements
                       of new products}",
      year          = "2015",
}