150023 20251017144625.0 doi 10.1002/acp.3139 sideral 141462 ART-2015-141462 eng Martín-Luengo, Beatriz (orcid)0000-0003-3642-5337 Effects of interest, thematic congruence, and typicality on memory for television, radio, and press advertisements of new products 2015 Access copy available to the general public Unrestricted Little is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ads. After a filler task, they completed a true/false recognition task. In television and radio, accuracy was higher for the interesting product ads. In three experiments, we found no effect of thematic congruence, and the standard effect of typicality. In printed media, where participants are free to read the ads or not, the differences in hits and false alarms in typicality were due to a change in the response criterion and not to an effect on memory. We conclude that different results can be obtained depending on the exposure to different media. Copyright © 2015 John Wiley & Sons, Ltd. info:eu-repo/semantics/openAccess by-nc-nd https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es 1.481 2015 PSYCHOLOGY, EXPERIMENTAL 59 / 85 = 0.694 2015 Q3 T3 0.788 2015 Arts and Humanities (miscellaneous) 2015 Q1 Developmental and Educational Psychology 2015 Q2 Experimental and Cognitive Psychology 2015 Q3 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Luna, Karlos Migueles, Malen 29, 4 (2015), 560-572 Appl. cogn. psychol. APPLIED COGNITIVE PSYCHOLOGY 0888-4080 355026 http://zaguan.unizar.es/record/150023/files/texto_completo.pdf Postprint 2491128 http://zaguan.unizar.es/record/150023/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:150023 articulos driver 2025-10-17-14:23:53 ARTICLE