000150024 001__ 150024 000150024 005__ 20250131122003.0 000150024 0247_ $$2doi$$a10.1016/j.jbusres.2021.04.028 000150024 0248_ $$2sideral$$a126235 000150024 037__ $$aART-2021-126235 000150024 041__ $$aeng 000150024 100__ $$0(orcid)0000-0001-6325-6773$$aBitrián P.$$uUniversidad de Zaragoza 000150024 245__ $$aEnhancing user engagement: The role of gamification in mobile apps 000150024 260__ $$c2021 000150024 5060_ $$aAccess copy available to the general public$$fUnrestricted 000150024 5203_ $$aOrganizations are increasingly making use of gamification to enhance users’ engagement with their mobile apps. However, more research into the mechanisms that facilitate user engagement and its consequences is needed. Drawing on the self-system model of motivational development, this study investigates how gamification might foster user engagement and positive marketing outcomes. Data from 276 users of a mobile gamified app were analyzed using partial least squares regression. The results showed that gamification increases user engagement through satisfaction of the needs for competence, autonomy and relatedness. User engagement, in turn, leads to greater intention to use, disseminate WOM about, and to positively rate, the app. Finally, this study provides a number of theoretical and practical implications that can help developers design more effective gamified mobile apps. © 2021 Elsevier Inc. 000150024 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P 000150024 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000150024 590__ $$a10.969$$b2021 000150024 591__ $$aBUSINESS$$b17 / 154 = 0.11$$c2021$$dQ1$$eT1 000150024 592__ $$a2.316$$b2021 000150024 593__ $$aMarketing$$c2021$$dQ1 000150024 594__ $$a11.2$$b2021 000150024 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000150024 700__ $$0(orcid)0000-0001-6631-8909$$aBuil I.$$uUniversidad de Zaragoza 000150024 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán S.$$uUniversidad de Zaragoza 000150024 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000150024 773__ $$g132 (2021), 170-185$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963 000150024 8564_ $$s1891278$$uhttps://zaguan.unizar.es/record/150024/files/texto_completo.pdf$$yVersión publicada 000150024 8564_ $$s2720259$$uhttps://zaguan.unizar.es/record/150024/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000150024 909CO $$ooai:zaguan.unizar.es:150024$$particulos$$pdriver 000150024 951__ $$a2025-01-31-12:18:31 000150024 980__ $$aARTICLE