150024 20251017144630.0 doi 10.1016/j.jbusres.2021.04.028 sideral 126235 ART-2021-126235 eng Bitrián P. Universidad de Zaragoza (orcid)0000-0001-6325-6773 Enhancing user engagement: The role of gamification in mobile apps 2021 Access copy available to the general public Unrestricted Organizations are increasingly making use of gamification to enhance users’ engagement with their mobile apps. However, more research into the mechanisms that facilitate user engagement and its consequences is needed. Drawing on the self-system model of motivational development, this study investigates how gamification might foster user engagement and positive marketing outcomes. Data from 276 users of a mobile gamified app were analyzed using partial least squares regression. The results showed that gamification increases user engagement through satisfaction of the needs for competence, autonomy and relatedness. User engagement, in turn, leads to greater intention to use, disseminate WOM about, and to positively rate, the app. Finally, this study provides a number of theoretical and practical implications that can help developers design more effective gamified mobile apps. © 2021 Elsevier Inc. info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es 10.969 2021 BUSINESS 17 / 154 = 0.11 2021 Q1 T1 2.316 2021 Marketing 2021 Q1 11.2 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Buil I. Universidad de Zaragoza (orcid)0000-0001-6631-8909 Catalán S. Universidad de Zaragoza (orcid)0000-0001-5268-1723 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 132 (2021), 170-185 J. bus. res. Journal of Business Research 0148-2963 1891278 http://zaguan.unizar.es/record/150024/files/texto_completo.pdf Versión publicada 2720259 http://zaguan.unizar.es/record/150024/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:150024 articulos driver 2025-10-17-14:26:19 ARTICLE