150156 20251017144654.0 doi 10.1186/s40100-025-00347-9 sideral 142379 ART-2025-142379 eng Lopéz-Galán, Belinda (orcid)0000-0002-6347-2908 Exploring consumer preferences and policy implications in local food systems: Does taste or labeling matter in honey? 2025 Access copy available to the general public Unrestricted This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers’ hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for honey. We conducted a field experiment at a real supermarket. The participants were exposed to two treatments (blind and informed treatment). The findings showed that knowledge about the geographical origin of honey influences consumers’ hedonic evaluations and that the WTP for honey is more strongly influenced by geographical origin than by taste. info:eu-repo/grantAgreement/ES/MICINN/PCI2022-132917 info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Magistris, Tiziana de (orcid)0000-0001-5480-183X 13, 4 (2025), 20 Agricultural and Food Economics 2193-7532 1381228 http://zaguan.unizar.es/record/150156/files/texto_completo.pdf Versión publicada 2192122 http://zaguan.unizar.es/record/150156/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:150156 articulos driver 2025-10-17-14:37:32 ARTICLE