000150580 001__ 150580
000150580 005__ 20250214141229.0
000150580 0247_ $$2doi$$a10.1080/17569370.2024.2430564
000150580 0248_ $$2sideral$$a142663
000150580 037__ $$aART-2025-142663
000150580 041__ $$aeng
000150580 100__ $$0(orcid)0000-0002-6272-5811$$aGrilló-Méndez, Ana$$uUniversidad de Zaragoza
000150580 245__ $$aProfile of a Consumer Who Is Willing to Participate in Circular Business Models: The Case of Clothing Rental
000150580 260__ $$c2025
000150580 5060_ $$aAccess copy available to the general public$$fUnrestricted
000150580 5203_ $$aThis study focuses on the fashion sector, where production and consumption models are linear. Product-Service Systems, such as clothing rental, were analyzed to establish the profile of the consumer who is most likely to use them. Data were obtained from an online survey. A cluster analysis was conducted to establish the profile of individuals willing to participate in this Circular Business Model. Results showed a low use of the clothing rental service in the sample analyzed, as well as two profiles of individuals willing to use this service. Group 1, mainly men with a high school degree and no experience in renting or buying second-hand clothing, showed a lower intention to rent. Group 2, mostly women with a university degree and experience in reuse, showed a higher intention to rent and buy second-hand clothing. This research contributes to our understanding of consumer behavior within the context of circular economy business models, specifically in the realm of clothing rental. By explaining consumer profiles and their underlying traits, this study highlights the need to target and engage the right consumer segments. Managers in the fashion industry can leverage these insights to develop effective strategies that promote and optimize the adoption of circular business models. By focusing on the consumer, we can collectively foster a more sustainable and circular future.
000150580 536__ $$9info:eu-repo/grantAgreement/ES/AEI/PID2020-113338RB-I00$$9info:eu-repo/grantAgreement/ES/DGA/S42-23R-CREVALOR
000150580 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000150580 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000150580 700__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, Mercedes$$uUniversidad de Zaragoza
000150580 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, Marta$$uUniversidad de Zaragoza
000150580 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000150580 773__ $$g(2025), [29 pp.]$$tFashion Practice$$x1756-9389
000150580 8564_ $$s849178$$uhttps://zaguan.unizar.es/record/150580/files/texto_completo.pdf$$yPostprint
000150580 8564_ $$s735089$$uhttps://zaguan.unizar.es/record/150580/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000150580 909CO $$ooai:zaguan.unizar.es:150580$$particulos$$pdriver
000150580 951__ $$a2025-02-14-14:11:27
000150580 980__ $$aARTICLE