000150680 001__ 150680 000150680 005__ 20250214153850.0 000150680 0247_ $$2doi$$a10.1075/ld.00189.san 000150680 0248_ $$2sideral$$a142735 000150680 037__ $$aART-2025-142735 000150680 041__ $$aeng 000150680 100__ $$0(orcid)0000-0001-5966-8038$$aSancho Ortiz, Ana E.$$uUniversidad de Zaragoza 000150680 245__ $$aEnvironmental discourse on social media 000150680 260__ $$c2025 000150680 5060_ $$aAccess copy available to the general public$$fUnrestricted 000150680 5203_ $$aThe multifaceted character of environmental discourse becomes evident on social media, where non-governmental organisations (NGOs) engage in public environmental discourses. Focused on X/Twitter for environmental purposes, this paper investigates engagement as an interpersonal phenomenon comprising two dimensions: self-presentation and audience projection. It qualitatively and quantitatively analyses 100 X/Twitter posts from WWF and Greenpeace (50 per account) with the tool NVivo 14. Findings reveal how the NGOs rely on verbal (self-mentions, lexical items) and non-verbal resources (emoji and multimedia elements) to present themselves to their audience, whilst exploiting verbal resources (second-person pronouns and directives) to construct their audience. Results underscore how NGOs leverage X/Twitter to assert their own legitimacy and that of their audience as integral members of the environmentalist community. 000150680 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000150680 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000150680 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa 000150680 773__ $$tLanguage and Dialogue$$x2210-4119 000150680 8564_ $$s891319$$uhttps://zaguan.unizar.es/record/150680/files/texto_completo.pdf$$yPostprint 000150680 8564_ $$s1145843$$uhttps://zaguan.unizar.es/record/150680/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000150680 909CO $$ooai:zaguan.unizar.es:150680$$particulos$$pdriver 000150680 951__ $$a2025-02-14-14:02:32 000150680 980__ $$aARTICLE