Resumen: In the article we explore the use of crowd-sourcing as an innovative working and collaborative tool within the highly-specialized networks of producers, distributors and consumers. This way of understanding, organizing and broadcastingwork by means of collaborative platforms has not been studied in depth. Specifically what is yet to be known is how the instrumental-economic along with the expressive-identitarian dimensions of this type of work are constructed, keeping in mind the voluntary participation of all actors involved (businesses and professions, as well as potential clients). We broach both aspects from a relational perspective in order to understand what crowdsourcing offers in terms of constructing value, managing expert knowledge and promoting new collective subjects. Idioma: Español DOI: 10.15581/015.XXIV.1.27-54 Año: 2021 Publicado en: Revista de Empresa y Humanismo 24, 1 (2021), 27-54 ISSN: 1139-7608 Financiación: info:eu-repo/grantAgreement/ES/AEI/CSO2017-85598-R Tipo y forma: Artículo (Versión definitiva) Área (Departamento): Área Sociología (Dpto. Psicología y Sociología)