000152096 001__ 152096
000152096 005__ 20250326144155.0
000152096 0247_ $$2doi$$a10.3390/su132011208
000152096 0248_ $$2sideral$$a126537
000152096 037__ $$aART-2021-126537
000152096 041__ $$aeng
000152096 100__ $$aHemker, S.
000152096 245__ $$aThe transformation of data marketing: How an ethical lens on consumer data collection shapes the future of marketing
000152096 260__ $$c2021
000152096 5060_ $$aAccess copy available to the general public$$fUnrestricted
000152096 5203_ $$aWith a mass of customer data at our fingertips and the ability to use it to individualize promotion strategies, marketing communications, and product offerings, marketing activities are becoming more and more tailored to the individual customer. However, as concerns about online privacy and the handling of personal data take on an ever-increasing significance, marketers must increasingly evaluate and adapt their personalization and data collection methods. As a result, there is an increasing demand to take a critical look at the collection of data for personalization processes from an ethical perspective and to consider implications for further initiatives to maintain consumers’ trust. This research study utilizes a systematic literature review approach to investigate the current state of knowledge on the tradeoff between personalization and customer privacy by synthesizing and integrating extant knowledge. From the results of the present study’s search process, 20 articles were selected and analyzed for this review. Findings emphasize the importance of strengthening consumer relationships by increasing consumer trust, loyalty, confidence, and emotional attachment through specific organizational activities. The adaptation of marketing-related activities can thereby create a competitive advantage for data-collecting companies, as consumer backlash and privacy concerns decrease, and the willingness to disclose data increases. The current research contributes to the field of marketing by reviewing the issue of increasing personalization at the cost of customer privacy and explores how the resulting ethical considerations may affect the future of marketing practices. It thereby serves to help marketeers to implement effective strategies to ensure customer relationships and the resulting willingness to disclose personal data for personalization processes.
000152096 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000152096 590__ $$a3.889$$b2021
000152096 591__ $$aENVIRONMENTAL SCIENCES$$b133 / 279 = 0.477$$c2021$$dQ2$$eT2
000152096 591__ $$aENVIRONMENTAL STUDIES$$b57 / 128 = 0.445$$c2021$$dQ2$$eT2
000152096 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b35 / 47 = 0.745$$c2021$$dQ3$$eT3
000152096 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b7 / 9 = 0.778$$c2021$$dQ4$$eT3
000152096 592__ $$a0.664$$b2021
000152096 593__ $$aEnergy Engineering and Power Technology$$c2021$$dQ1
000152096 593__ $$aRenewable Energy, Sustainability and the Environment$$c2021$$dQ1
000152096 593__ $$aManagement, Monitoring, Policy and Law$$c2021$$dQ1
000152096 593__ $$aGeography, Planning and Development$$c2021$$dQ1
000152096 594__ $$a5.0$$b2021
000152096 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000152096 700__ $$0(orcid)0000-0001-8900-1701$$aHerrando, C.$$uUniversidad de Zaragoza
000152096 700__ $$aConstantinides, E.
000152096 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000152096 773__ $$g13, 20 (2021), 11208 [13 pp.]$$pSustainability (Basel)$$tSustainability (Switzerland)$$x2071-1050
000152096 8564_ $$s265501$$uhttps://zaguan.unizar.es/record/152096/files/texto_completo.pdf$$yVersión publicada
000152096 8564_ $$s2859389$$uhttps://zaguan.unizar.es/record/152096/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000152096 909CO $$ooai:zaguan.unizar.es:152096$$particulos$$pdriver
000152096 951__ $$a2025-03-26-13:55:05
000152096 980__ $$aARTICLE