000152181 001__ 152181 000152181 005__ 20250401114418.0 000152181 0247_ $$2doi$$a10.1016/j.reimke.2016.01.003 000152181 0248_ $$2sideral$$a114300 000152181 037__ $$aART-2016-114300 000152181 041__ $$aeng 000152181 100__ $$0(orcid)0000-0002-1456-4726$$aGuinalíu, M.$$uUniversidad de Zaragoza 000152181 245__ $$aBuilding trust in the leader of virtual work teams 000152181 260__ $$c2016 000152181 5060_ $$aAccess copy available to the general public$$fUnrestricted 000152181 5203_ $$aIn recent years, due to the development of new technologies, virtual work teams have arisen as a new organizational form that offers businesses greater flexibility and adaptability in coping with new market challenges. The departments that manage high value-added projects are more susceptible to implementing virtual teams; the area of marketing and market research being one of them. However, the peculiarities of these teams present a real challenge for building trust within the team, with trust being one of the key factors for their success. Accordingly, this study considers various antecedent factors of trust toward leaders of virtual teams grouped in two blocks: the physical attributes (attractiveness) and the behavioral characteristics (justice and empathy) of the leader. Furthermore, the paper discusses how leadership style (transactional or transformational) can moderate the relationships between some of the previously mentioned variables. The results suggest a greater capacity for attractive, empathetic and just leaders to build trust. These results have interesting implications for management which are discussed along with the principle lines of future research. 000152181 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S46$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2012-36031 000152181 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000152181 592__ $$a0.0$$b2016 000152181 593__ $$aMarketing$$c2016 000152181 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000152181 700__ $$0(orcid)0000-0002-2095-7219$$aJordán, P. 000152181 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000152181 773__ $$g20, 1 (2016), 58-70$$pSpan. j. mark.-ESIC$$tSpanish Journal of Marketing - ESIC$$x2444-9695 000152181 8564_ $$s339896$$uhttps://zaguan.unizar.es/record/152181/files/texto_completo.pdf$$yVersión publicada 000152181 8564_ $$s2179414$$uhttps://zaguan.unizar.es/record/152181/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000152181 909CO $$ooai:zaguan.unizar.es:152181$$particulos$$pdriver 000152181 951__ $$a2025-04-01-11:02:14 000152181 980__ $$aARTICLE