000152186 001__ 152186
000152186 005__ 20250401114418.0
000152186 0247_ $$2doi$$a10.1016/j.jretconser.2019.101923
000152186 0248_ $$2sideral$$a113500
000152186 037__ $$aART-2020-113500
000152186 041__ $$aeng
000152186 100__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000152186 245__ $$aCombining channels to make smart purchases: The role of webrooming and showrooming
000152186 260__ $$c2020
000152186 5060_ $$aAccess copy available to the general public$$fUnrestricted
000152186 5203_ $$aIn this study, the authors analyse the influence of specific combinations of online and physical channels (webrooming and showrooming) on the customer experience, specifically, on smart shopping perceptions and feelings. Taking into account that cross-channel consumers are driven by different motivations, the influence of shopping motivations is controlled. The results of an experiment in the fashion industry show that webroomers have greater perceptions of time/effort savings and of making the right purchase, and greater smart shopping feelings, than showroomers. Furthermore, webrooming leads to higher personal attribution than showrooming, meaning that consumers feel responsible and in control of their purchase outcomes. Personal attribution then mediates the impact of webrooming on smart shopping feelings. Although companies may have difficulties in tracking consumers’ use of online and offline channels, their enhanced control over the process may improve their experience through smart shopping perceptions and feelings.
000152186 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-17R$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2016-76768-R$$9info:eu-repo/grantAgreement/ES/UZ/JIUZ-2018-SOC-14
000152186 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000152186 590__ $$a7.135$$b2020
000152186 591__ $$aBUSINESS$$b32 / 153 = 0.209$$c2020$$dQ1$$eT1
000152186 592__ $$a1.568$$b2020
000152186 593__ $$aMarketing$$c2020$$dQ1
000152186 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000152186 700__ $$0(orcid)0000-0002-5487-5203$$aGurrea, Raquel$$uUniversidad de Zaragoza
000152186 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza
000152186 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000152186 773__ $$g52 (2020), 101923 [11 pp.]$$pJ. retail. consum. serv.$$tJournal of Retailing and Consumer Services$$x0969-6989
000152186 8564_ $$s654589$$uhttps://zaguan.unizar.es/record/152186/files/texto_completo.pdf$$yVersión publicada
000152186 8564_ $$s2846588$$uhttps://zaguan.unizar.es/record/152186/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000152186 909CO $$ooai:zaguan.unizar.es:152186$$particulos$$pdriver
000152186 951__ $$a2025-04-01-11:02:21
000152186 980__ $$aARTICLE