Evolution of Spanish Wine Exports in the 21st Century and How to Cope with the Changing Landscape

Pérez-Bustamante Artiga, Mar
Pinilla Navarro, José Vicente (dir.)

Universidad de Zaragoza, ECON, 2024
Departamento de Economía aplicada, Área de Economía Aplicada

Graduado en Administración y Dirección de Empresas

Resumen: This study explores the evolution of Spanish wine exports in the 21st century, emphasizing the significance of quality distinctions and market dynamics in shaping export trends. By conducting thorough market research and understanding consumer preferences, Spanish wine exporters can tailor their strategies to meet the increasing demand for premium products in key markets. The analysis acknowledges limitations such as data constraints and external factors, underscoring the need for strategic planning and data-driven insights to navigate the complexities of the global wine market. Recommendations include focusing on premiumization, market diversification, innovation, and brand development to enhance market positioning and build consumer trust. Overall, the study provides valuable insights for industry stakeholders seeking to adapt to changing market dynamics and capitalize on emerging opportunities in the dynamic global wine market landscape.

Tipo de Trabajo Académico: Trabajo Fin de Grado