000156616 001__ 156616
000156616 005__ 20251017144634.0
000156616 0247_ $$2doi$$a10.1108/SJME-04-2024-0098
000156616 0248_ $$2sideral$$a143867
000156616 037__ $$aART-2025-143867
000156616 041__ $$aeng
000156616 100__ $$0(orcid)0000-0002-2952-0750$$aFandos-Herrera, Carmina$$uUniversidad de Zaragoza
000156616 245__ $$aAnalysis of sustainability and authenticity as key elements for rural tourism
000156616 260__ $$c2025
000156616 5060_ $$aAccess copy available to the general public$$fUnrestricted
000156616 5203_ $$aPurpose
This study aims to analyse the impact of sustainability and perceived authenticity on the perceived image of a rural tourism destination and its influence on the intention to visit and recommendation. The moderating roles of age, gender and motivations, in the relationships established between sustainability and authenticity with the perceived image, are also examined.
Design/methodology/approach
Data were collected from 320 Spanish rural tourists through an online survey. Structural equation modelling was applied to analyse and validate data through SmartPLS 4.0.
Findings
The economic and socio-cultural dimensions of perceived sustainability, and the perceived authenticity of a rural tourism destination, have a significant influence on the perceived image. Likewise, this image has a significant impact on the intention to visit and to recommend. In addition, moderating effects are observed in relation to respondents’ gender, age and motivation.
000156616 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es
000156616 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000156616 700__ $$aLabuena, Alberto$$uUniversidad de Zaragoza
000156616 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza
000156616 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000156616 773__ $$g(2025), [22 pp.]$$pSpan. j. mark.-ESIC$$tSpanish Journal of Marketing - ESIC$$x2444-9695
000156616 8564_ $$s604359$$uhttps://zaguan.unizar.es/record/156616/files/texto_completo.pdf$$yVersión publicada
000156616 8564_ $$s1759176$$uhttps://zaguan.unizar.es/record/156616/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000156616 909CO $$ooai:zaguan.unizar.es:156616$$particulos$$pdriver
000156616 951__ $$a2025-10-17-14:28:07
000156616 980__ $$aARTICLE