161057 20251017144605.0 doi 10.3390/admsci15050169 sideral 144232 ART-2025-144232 eng Cerdá-Mansilla, Elena User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences 2025 Access copy available to the general public Unrestricted The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six-dimensional brand experience scale, including sensory, affective, behavioral, and intellectual, as well as the additions of interactive and social dimensions, by identifying three new dimensions in Airbnb’s online experiences: mystical, spatio-temporal, and physical. The results suggest that, while these dimensions are present across different types of positive online Airbnb experiences, there are variations depending on the type of experience. Certain experiences, such as entertainment-focused ones, may ensure higher satisfaction and engagement by incorporating a broader range of these dimensions. info:eu-repo/grantAgreement/EUR/AEI/TED2021-129513B-C22 info:eu-repo/grantAgreement/ES/MICINN/PID2023-147414OB-I00 info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Lozano-Blasco, Raquel Universidad de Zaragoza (orcid)0000-0002-0100-1449 Rubio, Natalia 4009 735 Universidad de Zaragoza Dpto. Psicología y Sociología Área Psicolog.Evolut.Educac 15, 5 (2025), 169 [27 pp.] Adm. sci. Administrative Sciences 2076-3387 857351 http://zaguan.unizar.es/record/161057/files/texto_completo.pdf Versión publicada 2580173 http://zaguan.unizar.es/record/161057/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:161057 articulos driver 2025-10-17-14:15:02 ARTICLE