000161686 001__ 161686
000161686 005__ 20251017144554.0
000161686 0247_ $$2doi$$a10.1080/10447318.2025.2506015
000161686 0248_ $$2sideral$$a144355
000161686 037__ $$aART-2025-144355
000161686 041__ $$aeng
000161686 100__ $$0(orcid)0000-0002-1456-4726$$aGuinalíu, Miguel$$uUniversidad de Zaragoza
000161686 245__ $$aAdopting Bitcoin in Retail Payments: An Empirical Analysis Using an Extended UTAUT Model
000161686 260__ $$c2025
000161686 5060_ $$aAccess copy available to the general public$$fUnrestricted
000161686 5203_ $$aIn recent years, technological advancements have significantly transformed the financial and business sectors. These innovations have introduced new payment methods, reshaping consumer perceptions of money and influencing their payment behaviors. Among these innovations, cryptocurrencies—particularly Bitcoin—have emerged as novel alternatives with strong growth potential in retail and consumer services. This study investigates the factors influencing Bitcoin adoption by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The extension includes users’ predisposition to adopt new technologies, their risk acceptance, and the moderating role of familiarity. Data were gathered through an online survey from a validated sample of 515 active Bitcoin users, and the findings were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that performance expectancy, social influence, hedonic motivation, and risk predisposition significantly impact the intention to use Bitcoin, with familiarity as a partial moderator. The study offers practical insights for companies and retailers integrating cryptocurrency payments.
000161686 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-23R
000161686 540__ $$9info:eu-repo/semantics/embargoedAccess$$aby-nc-nd$$uhttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
000161686 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000161686 700__ $$aLiébana-Cabanillas, Francisco
000161686 700__ $$0(orcid)0000-0002-2095-7219$$aJordán, Pau$$uUniversidad de Zaragoza
000161686 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas
000161686 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000161686 773__ $$g(2025), [18 pp.]$$pInt. j. hum.-comput. interact.$$tINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION$$x1044-7318
000161686 8564_ $$s533416$$uhttps://zaguan.unizar.es/record/161686/files/texto_completo.pdf$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2026-06-13
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000161686 909CO $$ooai:zaguan.unizar.es:161686$$particulos$$pdriver
000161686 951__ $$a2025-10-17-14:12:38
000161686 980__ $$aARTICLE