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000161792 005__ 20251017144628.0
000161792 0247_ $$2doi$$a10.18485/esptoday.2025.13.2.4
000161792 0248_ $$2sideral$$a144390
000161792 037__ $$aART-2025-144390
000161792 041__ $$aeng
000161792 100__ $$0(orcid)0000-0002-3321-0173$$aVivas-Peraza, Ana Cristina$$uUniversidad de Zaragoza
000161792 245__ $$aPersuasive dispositio and hybridity in digital science crowdfunding: The generic structure of project videos
000161792 260__ $$c2025
000161792 5060_ $$aAccess copy available to the general public$$fUnrestricted
000161792 5203_ $$aSince grant applications have become a highly demanding administrative procedure, scientists have recently turned to alternative funding sources, such as crowdfunding, to raise money for their experiments. One of the most significant digital genres embedded in online crowdfunding platforms is the science crowdfunding video (SCV), in which scientists have only a few minutes to promote their research projects. This genre has proved to produce a substantial persuasive effect on potential donors; however, no genre studies to date have examined the contents to be included and their arrangement. Relying primarily on Swales’s move analysis model (1990, 2004), this study explores the rhetorical structure of this innovative digital genre. For this purpose, a sample of 50 SCVs was collected from Experiment.com, and their moves were identified and coded with the qualitative analysis software Atlas.ti 8. In addition, contextual inquiries were made by examining texts from Experiment.com and conducting three interviews with scientists involved in the production of SCVs. The analysis identified seven compulsory moves, persuasively arranged, through which scientists convey their communicative purposes. Moreover, the results demonstrate the hybrid nature of this genre, sharing discursive features with other promotional and scientific genres.
000161792 536__ $$9info:eu-repo/grantAgreement/EUR/ERASMUS+/2022-1-ES01-KA220-HED-000086749$$9info:eu-repo/grantAgreement/ES/MICINN/PID2023-148454NB-I00
000161792 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es
000161792 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000161792 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa
000161792 773__ $$g13, 2 (2025), 326-350$$pESP Today$$tESP Today$$x2334-9050
000161792 8564_ $$s501739$$uhttps://zaguan.unizar.es/record/161792/files/texto_completo.pdf$$yVersión publicada
000161792 8564_ $$s1801580$$uhttps://zaguan.unizar.es/record/161792/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000161792 909CO $$ooai:zaguan.unizar.es:161792$$particulos$$pdriver
000161792 951__ $$a2025-10-17-14:25:15
000161792 980__ $$aARTICLE