000162192 001__ 162192
000162192 005__ 20251017144602.0
000162192 0247_ $$2doi$$a10.1016/j.jrurstud.2025.103784
000162192 0248_ $$2sideral$$a144821
000162192 037__ $$aART-2025-144821
000162192 041__ $$aeng
000162192 100__ $$0(orcid)0000-0003-4284-2807$$aUldemolins, Pilar
000162192 245__ $$aHow promotional formats affect consumer preferences for apitourism experiences in rural areas
000162192 260__ $$c2025
000162192 5203_ $$aTourism has been a key strategy for revitalizing rural areas facing depopulation, land abandonment, and economic decline. This study investigates tourist acceptance of apitourism (bee-related tourism) as a potential means to promote rural culture and traditions. We examine how the visualization of the destination landscape affects consumer preferences for apitourism activities, specifically focusing on the impact of presentation format on willingness to pay (WTP). A Hypothetical Discrete Choice Experiment (HDCE) was conducted, utilizing images (pictures) and video formats (2D and 3D) to represent the destination landscape with varying levels of immersion. Participants expressed preferences for different apitourism activities (museum visits, hiking tours, tasting experiences, beekeeping, and wellness activities). Participants consistently preferred museum visits, hiking tours, and tasting experiences across all presentation formats. Beekeeping and wellness activities were less popular choices. WTP estimates differed significantly depending on exposure to landscape images and the specific presentation format. Notably, the study suggests a potential link between exposure to video 3D representations and increased WTP for apitourism activities. However, further research is needed to confirm this association definitively. This study sheds light on tourist preferences for apitourism activities and highlights the importance of connecting traditional food experiences with local landscapes. This approach can strengthen rural tourism initiatives and promote sustainable rural development.
000162192 536__ $$9info:eu-repo/grantAgreement/EUR/ERDF-ESF/Investing in your future
000162192 540__ $$9info:eu-repo/semantics/closedAccess$$aby-nc-nd$$uhttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
000162192 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000162192 700__ $$0(orcid)0000-0001-5480-183X$$aDe Magistris, Tiziana
000162192 700__ $$0(orcid)0000-0002-2266-4655$$aMaza, M. Teresa$$uUniversidad de Zaragoza
000162192 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra.
000162192 773__ $$g119 (2025), 103784$$pJ. rural stud.$$tJOURNAL OF RURAL STUDIES$$x0743-0167
000162192 8564_ $$s1342869$$uhttps://zaguan.unizar.es/record/162192/files/texto_completo.pdf$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2027-07-07
000162192 8564_ $$s2408837$$uhttps://zaguan.unizar.es/record/162192/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2027-07-07
000162192 909CO $$ooai:zaguan.unizar.es:162192$$particulos$$pdriver
000162192 951__ $$a2025-10-17-14:14:27
000162192 980__ $$aARTICLE