000162193 001__ 162193
000162193 005__ 20251017144602.0
000162193 0247_ $$2doi$$a10.1186/s40100-025-00383-5
000162193 0248_ $$2sideral$$a144822
000162193 037__ $$aART-2025-144822
000162193 041__ $$aeng
000162193 100__ $$0(orcid)0000-0003-4284-2807$$aUldemolins, Pilar
000162193 245__ $$aLandscape presentation formats influence consumer’s preferences for origin and botanical variety of Spanish honey
000162193 260__ $$c2025
000162193 5060_ $$aAccess copy available to the general public$$fUnrestricted
000162193 5203_ $$aContext and presentation format influence behaviour and information processing. This study investigates how presenting the honey production landscape through different formats (i.e. pictures, 2D video, and immersive 3D video) affects consumer preferences and willingness to pay (WTP) for honey. A hypothetical choice experiment shows that presenting the landscape before the choice task considerably impacts WTP estimates for the geographical origin and botanical variety attributes of honey. Additionally, significant differences emerge across presentation formats, indicating that the immersive 3D video creates more pronounced variations in WTP based on the geographical origin of honey. Methodologically, our study contributes to the literature by utilising a 360°-virtual reality video, thus enhancing the realism of the experiment. Empirically, we explore how landscape visuals influence the consumer choices of honey, potentially increasing WTP for geographically sourced honey.
000162193 536__ $$9info:eu-repo/grantAgreement/ES/DGA/PLATEA FITE 2018-A.13$$9info:eu-repo/grantAgreement/ES/DGA/S01-23R
000162193 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es
000162193 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000162193 700__ $$0(orcid)0000-0002-2266-4655$$aMaza, M. Teresa$$uUniversidad de Zaragoza
000162193 700__ $$0(orcid)0000-0001-5480-183X$$aDe Magistris, Tiziana
000162193 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra.
000162193 773__ $$g13, 1 (2025), 24 pp.$$tAgricultural and Food Economics$$x2193-7532
000162193 8564_ $$s2070280$$uhttps://zaguan.unizar.es/record/162193/files/texto_completo.pdf$$yVersión publicada
000162193 8564_ $$s2128248$$uhttps://zaguan.unizar.es/record/162193/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000162193 909CO $$ooai:zaguan.unizar.es:162193$$particulos$$pdriver
000162193 951__ $$a2025-10-17-14:14:27
000162193 980__ $$aARTICLE