000163189 001__ 163189
000163189 005__ 20251017161900.0
000163189 0247_ $$2doi$$a10.1515/roms-2024-0093
000163189 0248_ $$2sideral$$a145641
000163189 037__ $$aART-2025-145641
000163189 041__ $$aeng
000163189 100__ $$0(orcid)0000-0001-5268-1723$$aCatalán, Sara$$uUniversidad de Zaragoza
000163189 245__ $$aWhy travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites
000163189 260__ $$c2025
000163189 5060_ $$aAccess copy available to the general public$$fUnrestricted
000163189 5203_ $$aPrior research on motivations for sharing travel experiences on social media offers fragmented and inconsistent findings due to the ad-hoc selection of constructs, the use of diverse terminologies for the same motivations, the combination of different motivations into single constructs, and the lack of distinction between different social media platforms. To address these limitations, we review existing literature and categorise the motivations for sharing based on two dimensions: the orientation of the motive (i.e. functional, affective and expressive) and the sphere of action (i.e. self-sphere and social-sphere). Then, based on Uses and Gratifications (U&G) theory, we empirically examine the effect of these motivations on actual travel experience sharing. The results identify four key motivations (gratifications) for travellers in profile-based social media (i.e. enjoyment, expressing positive feelings, documentation of experiences, and helping the service provider) and three in content-based social media (i.e. helping the service providers, helping other travellers, and enjoyment). Finally, the implications for encouraging travel experience sharing behaviours in social media are discussed.
000163189 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-23R
000163189 540__ $$9info:eu-repo/semantics/embargoedAccess$$aby-nc-nd$$uhttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
000163189 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000163189 700__ $$aMarchan, Júlia$$uUniversidad de Zaragoza
000163189 700__ $$aOliveira, Tiago
000163189 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000163189 773__ $$pROMS$$tReview of Marketing Science$$x2194-5985
000163189 8564_ $$s715882$$uhttps://zaguan.unizar.es/record/163189/files/texto_completo.pdf$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2026-07-22
000163189 8564_ $$s1081310$$uhttps://zaguan.unizar.es/record/163189/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2026-07-22
000163189 909CO $$ooai:zaguan.unizar.es:163189$$particulos$$pdriver
000163189 951__ $$a2025-10-17-14:07:45
000163189 980__ $$aARTICLE