000163742 001__ 163742
000163742 005__ 20251030150827.0
000163742 0247_ $$2doi$$a10.1111/ijcs.70122
000163742 0248_ $$2sideral$$a145824
000163742 037__ $$aART-2025-145824
000163742 041__ $$aeng
000163742 100__ $$aLapresta-Romero, Sara$$uUniversidad de Zaragoza
000163742 245__ $$aDigital Content Marketing: A Systematic Literature Review and Research Agenda
000163742 260__ $$c2025
000163742 5060_ $$aAccess copy available to the general public$$fUnrestricted
000163742 5203_ $$aContinues to evolve, this systematic literature review aims to identify research gaps, thoroughly examine the state of the art, and provide researchers and managers with a comprehensive future agenda. To achieve this, we use the theory–characteristics–context–methods protocol, incorporating an analysis of 85 research articles. The findings classify digital content elements employed by firms into six broad categories—visual, auditory, linguistic, symbolic, social, and message—and identify their influence on various outcomes, including engagement, purchase intention and sales, brand‐related outcomes, and consumers' content perceptions and attitudes. Additionally, the findings identify significant research gaps and propose several areas for further investigation. The article serves as a comprehensive review of digital content, addressing the fragmented nature of the field and proposing a comprehensive conceptual framework.
000163742 536__ $$9info:eu-repo/grantAgreement/ES/AEI/PID2020-118425RB-I00$$9info:eu-repo/grantAgreement/ES/AEI/PID2024-159398OA-I00$$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group
000163742 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es
000163742 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000163742 700__ $$0(orcid)0000-0003-0752-3202$$aHernández-Ortega, Blanca$$uUniversidad de Zaragoza
000163742 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000163742 773__ $$g49, 6 (2025), [21 pp.]$$pInt. j. consum. stud.$$tINTERNATIONAL JOURNAL OF CONSUMER STUDIES$$x1470-6423
000163742 8564_ $$s1147722$$uhttps://zaguan.unizar.es/record/163742/files/texto_completo.pdf$$yVersión publicada
000163742 8564_ $$s2423904$$uhttps://zaguan.unizar.es/record/163742/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000163742 909CO $$ooai:zaguan.unizar.es:163742$$particulos$$pdriver
000163742 951__ $$a2025-10-30-14:40:05
000163742 980__ $$aARTICLE