164160 20251127172930.0 doi 10.1016/j.dcm.2025.100958 sideral 146332 ART-2025-146332 eng Lorés, Rosa Universidad de Zaragoza (orcid)0000-0001-5574-6182 Mediating scientific knowledge for diverse audiences on digital platforms 2025 Mediating scientific knowledge for diverse audiences on digital platforms 1. Bridging the divide in digital scientific communication: About mediation in expert/non-expert science communication The landscape and practice of science communication is undergoing a profound transformation that affects all agents and aspects involved in knowledge exchange. As a result, expert knowledge producers are increasingly expected to go beyond the publication of their findings and their distribution among peers and fellow experts within their field, embracing new digital practices and genres (Campagna et al. 2012; Bondi and Cacchiani 2021; Luz´ on and P´ erez-Llantada 2022; Plo-Alastru´ e and Corona 2023). They are now tasked with communicating and disseminating their knowledge across various digital platforms and to diverse audiences (e.g. Freddi, 2020; Georgakopoulou and Spilioti, 2015; Jones et al., 2015; Thurlow and Mroczek, 2011) through mediated forms of (ordinary) expertise (Erikson and Thornborrow 2016). At the same time, traditional media outlets, such as newspapers, TV, and radio programs are no longer the primary “gatekeepers” controlling the dissemination of knowledge, a role they once had in exclusivity. In this context, new forms of mediation emerge, following what has been termed “the crisis of mediators” (Bucchi and Trech 2021: 6). This means that well-established figures like science journalists and scriptwriters are now taking on other roles in sharing scientific information broadly. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/DGA/H16-23 info:eu-repo/grantAgreement/ES/MICINN/PID2021-122303NB-I00 info:eu-repo/semantics/embargoedAccess by-nc-nd https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es info:eu-repo/semantics/other info:eu-repo/semantics/acceptedVersion Mur-Dueñas, Pilar Universidad de Zaragoza (orcid)0000-0001-8966-1013 3004 345 Universidad de Zaragoza Dpto. Filolog.Inglesa y Alema. Área Filología Inglesa 68 (2025), 100958 [4 p.] Discourse, Context and Media 2211-6958 240229 http://zaguan.unizar.es/record/164160/files/texto_completo.pdf Postprint info:eu-repo/date/embargoEnd/2027-10-31 2666736 http://zaguan.unizar.es/record/164160/files/texto_completo.jpg?subformat=icon icon Postprint info:eu-repo/date/embargoEnd/2027-10-31 oai:zaguan.unizar.es:164160 articulos driver 2025-11-27-15:16:11 ARTICLE