000164247 001__ 164247
000164247 005__ 20251203145549.0
000164247 037__ $$aTAZ-TFM-2025-1539
000164247 041__ $$aeng
000164247 1001_ $$aShao Aihua
000164247 24200 $$aFrom Screen to Scene: The Influence of Blossoms Shanghai on Domestic Tourism and Place-Myth
000164247 24500 $$aFrom Screen to Scene: The Influence of Blossoms Shanghai on Domestic Tourism and Place-Myth
000164247 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2025
000164247 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000164247 520__ $$aThis thesis examines the intricate interplay between media representation, affective memory, and urban transformation through a case study of Blossoms Shanghai, a television series directed by Wong Kar-wai. It investigates how the series reconfigures Shanghai’s 1990s identity, transforming cinematic imagination into embodied urban experience and sustainable cultural capital.<br />Rather than approaching film-induced tourism as a purely economic phenomenon, this research conceptualizes it as a dynamic process of place-myth construction, in which mediated narratives, collective affect, and embodied social practices co-produce the city’s meaning. Through a mixed-method approach—combining textual analysis, digital ethnography, user-generated content mining, and field observation—this study reveals how Blossoms Shanghai converts fictional emotion into spatial experience. Locations such as Huanghe Road, Jinxian Road, and the Peace Hotel have evolved into performative sites of “mediated pilgrimage,” where visitors reenact scenes, consume iconic dishes, and collectively reconstruct the city’s past through nostalgia.<br />The findings demonstrate that Blossoms Shanghai functions as a catalyst for both economic revitalization and the re-articulation of urban memory. However, the process also exposes tensions between aesthetic representation and local authenticity, highlighting challenges of cultural commodification and spatial justice in heritage neighborhoods.<br />Theoretically, the research advances interdisciplinary dialogues among cultural geography, media studies, and affect theory by foregrounding the constitutive role of affect in the circulation of mediated space. It proposes a conceptual framework of “affective urbanism,” emphasizing that the emotional labor of spectators, tourists, and residents is central to the sustainability of media-driven urban renewal.<br /><br />
000164247 521__ $$aMáster en Dirección y Planificación del Turismo
000164247 540__ $$aDerechos regulados por licencia Creative Commons
000164247 691__ $$a8 9 11
000164247 692__ $$aEste trabajo contribuye al Objetivo 11 (Ciudades y comunidades sostenibles) al analizar cómo las narrativas mediáticas pueden impulsar la revitalización urbana y la preservación cultural de Shanghái. También se relaciona con el Objetivo 8 (Trabajo decente y crecimiento económico) y el Objetivo 9 (Industria, innovación e infraestructura), ya que muestra cómo la industria cultural genera empleo, innovación y desarrollo económico local.
000164247 700__ $$aManuela Ruiz Pardos$$edir.
000164247 7102_ $$aUniversidad de Zaragoza$$b $$c
000164247 8560_ $$f921598@unizar.es
000164247 8564_ $$s604010$$uhttps://zaguan.unizar.es/record/164247/files/TAZ-TFM-2025-1539.pdf$$yMemoria (eng)
000164247 909CO $$ooai:zaguan.unizar.es:164247$$pdriver$$ptrabajos-fin-master
000164247 950__ $$a
000164247 951__ $$adeposita:2025-12-03
000164247 980__ $$aTAZ$$bTFM$$cFEGP
000164247 999__ $$a20251030125235.CREATION_DATE