164247 20251203145549.0 TAZ-TFM-2025-1539 eng Shao Aihua From Screen to Scene: The Influence of Blossoms Shanghai on Domestic Tourism and Place-Myth From Screen to Scene: The Influence of Blossoms Shanghai on Domestic Tourism and Place-Myth Zaragoza Universidad de Zaragoza 2025 by-nc-sa Creative Commons 3.0 http://creativecommons.org/licenses/by-nc-sa/3.0/ This thesis examines the intricate interplay between media representation, affective memory, and urban transformation through a case study of Blossoms Shanghai, a television series directed by Wong Kar-wai. It investigates how the series reconfigures Shanghai’s 1990s identity, transforming cinematic imagination into embodied urban experience and sustainable cultural capital.<br />Rather than approaching film-induced tourism as a purely economic phenomenon, this research conceptualizes it as a dynamic process of place-myth construction, in which mediated narratives, collective affect, and embodied social practices co-produce the city’s meaning. Through a mixed-method approach—combining textual analysis, digital ethnography, user-generated content mining, and field observation—this study reveals how Blossoms Shanghai converts fictional emotion into spatial experience. Locations such as Huanghe Road, Jinxian Road, and the Peace Hotel have evolved into performative sites of “mediated pilgrimage,” where visitors reenact scenes, consume iconic dishes, and collectively reconstruct the city’s past through nostalgia.<br />The findings demonstrate that Blossoms Shanghai functions as a catalyst for both economic revitalization and the re-articulation of urban memory. However, the process also exposes tensions between aesthetic representation and local authenticity, highlighting challenges of cultural commodification and spatial justice in heritage neighborhoods.<br />Theoretically, the research advances interdisciplinary dialogues among cultural geography, media studies, and affect theory by foregrounding the constitutive role of affect in the circulation of mediated space. It proposes a conceptual framework of “affective urbanism,” emphasizing that the emotional labor of spectators, tourists, and residents is central to the sustainability of media-driven urban renewal.<br /><br /> Máster en Dirección y Planificación del Turismo Derechos regulados por licencia Creative Commons 921598@unizar.es 604010 http://zaguan.unizar.es/record/164247/files/TAZ-TFM-2025-1539.pdf Memoria (eng) oai:zaguan.unizar.es:164247 driver trabajos-fin-master 8 9 11 Este trabajo contribuye al Objetivo 11 (Ciudades y comunidades sostenibles) al analizar cómo las narrativas mediáticas pueden impulsar la revitalización urbana y la preservación cultural de Shanghái. También se relaciona con el Objetivo 8 (Trabajo decente y crecimiento económico) y el Objetivo 9 (Industria, innovación e infraestructura), ya que muestra cómo la industria cultural genera empleo, innovación y desarrollo económico local. Manuela Ruiz Pardos dir. Universidad de Zaragoza TAZ TFM FEGP 20251030125235.CREATION_DATE deposita:2025-12-03