000165207 001__ 165207
000165207 005__ 20251219174251.0
000165207 0247_ $$2doi$$a10.1080/08974438.2021.1908924
000165207 0248_ $$2sideral$$a124433
000165207 037__ $$aART-2022-124433
000165207 041__ $$aeng
000165207 100__ $$aSepúlveda, Wilmer
000165207 245__ $$aLinking dark chocolate product attributes, consumer preferences, and consumer utility: impact of quality labels, cocoa content, chocolate origin, and price
000165207 260__ $$c2022
000165207 5203_ $$aThis study was conducted in Ecuador and Spain to identify consumers’ preferences regarding several product attributes in dark chocolates by defining the utility function. A total of 364 consumers from both countries participated in this study. The impact of attributes on consumer utility was estimated based on a discrete choice experiment. The results showed that organic production label, cocoa content, the origin of dark chocolate, and price significantly affect consumer utility. These results provided important information regarding attributes that have an impact on buying behavior and can be used by producers to differentiate their products.
000165207 540__ $$9info:eu-repo/semantics/closedAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000165207 592__ $$a0.408$$b2022
000165207 593__ $$aBusiness and International Management$$c2022$$dQ2
000165207 593__ $$aFood Science$$c2022$$dQ2
000165207 593__ $$aMarketing$$c2022$$dQ3
000165207 594__ $$a3.9$$b2022
000165207 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000165207 700__ $$0(orcid)0000-0002-2266-4655$$aMaza, María Teresa$$uUniversidad de Zaragoza
000165207 700__ $$0(orcid)0000-0003-4284-2807$$aUldemolins, Pilar
000165207 700__ $$aCantos-Zambrano, Elio G.
000165207 700__ $$aUreta, Irinuska
000165207 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra.
000165207 773__ $$g34, 5 (2022), 518-537$$pJ. int. food agribus. mark.$$tJournal of international food & agribusiness marketing$$x0897-4438
000165207 8564_ $$s1639569$$uhttps://zaguan.unizar.es/record/165207/files/texto_completo.pdf$$yVersión publicada
000165207 8564_ $$s1148749$$uhttps://zaguan.unizar.es/record/165207/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000165207 909CO $$ooai:zaguan.unizar.es:165207$$particulos$$pdriver
000165207 951__ $$a2025-12-19-14:43:02
000165207 980__ $$aARTICLE