165208 20251219174251.0 doi 10.1016/j.techsoc.2020.101525 sideral 122493 ART-2021-122493 eng Barta, S. Universidad de Zaragoza (orcid)0000-0001-8353-3870 Managing consumer experience and online flow: Differences in handheld devices vs PCs 2021 Offering a good experience to consumers is key for e-commerce companies. Therefore, providing them with flow experiences could lead to success for these organisations. Since the birth of the Internet, a wide range of research has studied flow in this context. However, few studies have examined the role that electronic devices play in flow experiences. Based on 570 consumer shopping experiences in Amazon, the differences between handheld devices (smartphones and tablets) and PCs (laptops and desktop computers) are examined as the main antecedents of flow experience using structural equation modelling, based on covariances. The results demonstrate the importance of including hedonic elements in the design of web pages (accessible from PCs). On the other hand, apps (accessible from handheld devices) should facilitate concentration and encourage the user''s time distortion to reach the flow state. The results can be useful for e-commerce companies in the design of their online platforms. info:eu-repo/grantAgreement/ES/DGA-FSE/LMP65-18 info:eu-repo/grantAgreement/ES/DGA-FSE/S20-20R METODO Research Group info:eu-repo/grantAgreement/ES/MCIU/FPU18-02037 info:eu-repo/grantAgreement/ES/MICIU/PID2019-105468RB-I00 info:eu-repo/semantics/closedAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 6.879 2021 SOCIAL SCIENCES, INTERDISCIPLINARY 3 / 112 = 0.027 2021 Q1 T1 SOCIAL ISSUES 3 / 44 = 0.068 2021 Q1 T1 1.138 2021 Business and International Management 2021 Q1 Sociology and Political Science 2021 Q1 Education 2021 Q1 6.5 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Flavian, C. Universidad de Zaragoza (orcid)0000-0001-7118-9013 Gurrea, R. Universidad de Zaragoza (orcid)0000-0002-5487-5203 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 64 (2021), 101525 [10 pp] Technology in society Technology in society 0160-791X 740161 http://zaguan.unizar.es/record/165208/files/texto_completo.pdf Versión publicada 2506844 http://zaguan.unizar.es/record/165208/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:165208 articulos driver 2025-12-19-14:43:03 ARTICLE