165307 20251219174252.0 doi 10.3389/fspor.2025.1640346 sideral 146729 ART-2025-146729 eng Aibar, Alberto Universidad de Zaragoza (orcid)0000-0001-9126-5976 An image, an idea: expert insights on guiding principles for promoting physical activity 2025 This study explores the guiding principles for promoting physical activity (PA) based on the perspectives of internationally recognized experts. Using qualitative methodologies and visual techniques, including photo-elicitation, present research gathered insights from 50 experts across 13 countries. Findings highlight the importance of adopting multilevel and multicomponent approaches that integrate individual, social and environmental factors. At an individual level, motivation, enjoyment and motor competence are key for sustaining active lifestyles. Social influences, particularly from relatives, peers, educators and the media, play a critical role in fostering supportive environments that encourage PA, with gender perspectives and the needs of marginalized groups being important to also consider. Additionally, the physical environment emerged as a decisive factor, with experts stressing the importance of safe, accessible and pleasant urban spaces that promote active transportation and spontaneous play. Present findings provide a comprehensive framework for designing more effective and sustainable PA promotion strategies, ensuring that interventions move beyond isolated initiatives and become embedded within broader social, educational and political contexts. This report offers valuable insights to inspire future dialogue and collective action, ultimately contributing to healthier, more active and equitable societies. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/DGA/S17-23R info:eu-repo/grantAgreement/ES/FEDER/POCTEFA-2014-2020 info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Generelo Lanaspa, Eduardo Universidad de Zaragoza (orcid)0000-0002-4269-9580 Julián Clemente, José Antonio Universidad de Zaragoza (orcid)0000-0002-7076-6621 Corral-Abos, Ana Universidad de Zaragoza (orcid)0000-0003-4484-4873 Bermejo, Gemma Universidad de Zaragoza Beltrán-Carrillo, Vicente J. 3001 187 Universidad de Zaragoza Dpto. Expres.Music.Plást.Corp. Área Didáctica Expres.Corporal 7 (2025), [14 pp.] Frontiers in Sports and Active Living 2624-9367 2521776 http://zaguan.unizar.es/record/165307/files/texto_completo.pdf Versión publicada 2228068 http://zaguan.unizar.es/record/165307/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:165307 articulos driver 2025-12-19-14:44:49 ARTICLE