000167874 001__ 167874 000167874 005__ 20260121151420.0 000167874 0247_ $$2doi$$a10.1017/jwe.2025.10108 000167874 0248_ $$2sideral$$a147546 000167874 037__ $$aART-2025-147546 000167874 041__ $$aeng 000167874 100__ $$0(orcid)0000-0003-2911-8937$$aSerrano, Raul$$uUniversidad de Zaragoza 000167874 245__ $$aProduct-market adjustment and wine export performance 000167874 260__ $$c2025 000167874 5060_ $$aAccess copy available to the general public$$fUnrestricted 000167874 5203_ $$aThis paper analyzes the impact of product-market fit on firms’ export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that integrates both macroeconomic and firm-level factors influencing wine export performance. Our findings indicate that a good product–market match facilitates export activity and can mitigate traditional barriers to international trade, such as geographic or political distance. When a winery conducts effective market research and identify markets where consumer preferences align closely with the characteristics of its products, its export performance improves significantly. 000167874 536__ $$9info:eu-repo/grantAgreement/ES/AEI/PID2022-138886NB-I00$$9info:eu-repo/grantAgreement/ES/DGA/S52-23R$$9info:eu-repo/grantAgreement/ES/DGA/S55-23R 000167874 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es 000167874 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000167874 700__ $$0(orcid)0000-0003-0218-9057$$aAbella-Garcés, Silvia$$uUniversidad de Zaragoza 000167874 700__ $$aFerrer, Juan Ramón 000167874 700__ $$0(orcid)0000-0003-2256-8898$$aPinilla, Vicente$$uUniversidad de Zaragoza 000167874 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas 000167874 7102_ $$14014$$2480$$aUniversidad de Zaragoza$$bDpto. Economía Aplicada$$cÁrea Hª e Instituc.Económ. 000167874 773__ $$g(2025), 1-20$$pJ. wine econ.$$tJournal of Wine Economics$$x1931-4361 000167874 8564_ $$s340380$$uhttps://zaguan.unizar.es/record/167874/files/texto_completo.pdf$$yVersión publicada 000167874 8564_ $$s1617678$$uhttps://zaguan.unizar.es/record/167874/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000167874 909CO $$ooai:zaguan.unizar.es:167874$$particulos$$pdriver 000167874 951__ $$a2026-01-21-14:55:23 000167874 980__ $$aARTICLE