167874 20260121151420.0 doi 10.1017/jwe.2025.10108 sideral 147546 ART-2025-147546 eng Serrano, Raul Universidad de Zaragoza (orcid)0000-0003-2911-8937 Product-market adjustment and wine export performance 2025 This paper analyzes the impact of product-market fit on firms’ export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that integrates both macroeconomic and firm-level factors influencing wine export performance. Our findings indicate that a good product–market match facilitates export activity and can mitigate traditional barriers to international trade, such as geographic or political distance. When a winery conducts effective market research and identify markets where consumer preferences align closely with the characteristics of its products, its export performance improves significantly. Access copy available to the general public Unrestricted info:eu-repo/grantAgreement/ES/AEI/PID2022-138886NB-I00 info:eu-repo/grantAgreement/ES/DGA/S52-23R info:eu-repo/grantAgreement/ES/DGA/S55-23R info:eu-repo/semantics/openAccess by https://creativecommons.org/licenses/by/4.0/deed.es info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Abella-Garcés, Silvia Universidad de Zaragoza (orcid)0000-0003-0218-9057 Ferrer, Juan Ramón Pinilla, Vicente Universidad de Zaragoza (orcid)0000-0003-2256-8898 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 4014 480 Universidad de Zaragoza Dpto. Economía Aplicada Área Hª e Instituc.Económ. (2025), 1-20 J. wine econ. Journal of Wine Economics 1931-4361 340380 http://zaguan.unizar.es/record/167874/files/texto_completo.pdf Versión publicada 1617678 http://zaguan.unizar.es/record/167874/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:167874 articulos driver 2026-01-21-14:55:23 ARTICLE