Repositorio Institucional de Documentos

@article{Gómez:168229,
      author        = "Gómez, Jaime and Orcos, Raquel and Palomas, Sergio and
                       Volberda, Henk W",
      title         = "{Market categories and strategic positioning: when
                       deviating from prototypes hurts performance less}",
      year          = "2026",
}