Repositorio Institucional de Documentos

@article{Orús:168465,
      author        = "Orús, Carlos and Ibáñez-Sánchez, Sergio and Flavián,
                       Carlos",
      title         = "{The impact of creativity in social AR filters on brand
                       awareness, image, and behavioral intentions: The role of
                       intrusiveness and Ad recognition}",
      year          = "2026",
}