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000168583 005__ 20260211123813.0
000168583 0247_ $$2doi$$a10.1016/j.chb.2025.108866
000168583 0248_ $$2sideral$$a148007
000168583 037__ $$aART-2025-148007
000168583 041__ $$aeng
000168583 100__ $$0(orcid)0000-0002-8953-0600$$aAiger, Montserrat$$uUniversidad de Zaragoza
000168583 245__ $$aScience communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines
000168583 260__ $$c2025
000168583 5060_ $$aAccess copy available to the general public$$fUnrestricted
000168583 5203_ $$a1. Science communication in the information society
In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023).

Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).
000168583 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttps://creativecommons.org/licenses/by-nc/4.0/deed.es
000168583 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000168583 700__ $$0(orcid)0000-0003-0937-4861$$aElboj, Carmen$$uUniversidad de Zaragoza
000168583 700__ $$0(orcid)0000-0002-0100-1449$$aLozano-Blasco, Raquel$$uUniversidad de Zaragoza
000168583 700__ $$0(orcid)0000-0002-6190-245X$$aAcero-Ferrero, Marian$$uUniversidad de Zaragoza
000168583 7102_ $$14009$$2740$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Psicología Social
000168583 7102_ $$14009$$2775$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Sociología
000168583 7102_ $$14009$$2735$$aUniversidad de Zaragoza$$bDpto. Psicología y Sociología$$cÁrea Psicolog.Evolut.Educac
000168583 773__ $$g177 (2025), 108866 [13 pp.]$$pComput. hum. behav.$$tCOMPUTERS IN HUMAN BEHAVIOR$$x0747-5632
000168583 8564_ $$s4357217$$uhttps://zaguan.unizar.es/record/168583/files/texto_completo.pdf$$yVersión publicada
000168583 8564_ $$s2818120$$uhttps://zaguan.unizar.es/record/168583/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000168583 909CO $$ooai:zaguan.unizar.es:168583$$particulos$$pdriver
000168583 951__ $$a2026-02-11-10:27:40
000168583 980__ $$aARTICLE