doi:10.1016/j.chb.2025.108866engAiger, MontserratElboj, CarmenLozano-Blasco, RaquelAcero-Ferrero, MarianScience communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplinesART-2025-1480071. Science communication in the information society In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023). Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022).2025http://zaguan.unizar.es/record/16858310.1016/j.chb.2025.108866http://zaguan.unizar.es/record/168583oai:zaguan.unizar.es:168583COMPUTERS IN HUMAN BEHAVIOR 177 (2025), 108866 [13 pp.]by-nchttps://creativecommons.org/licenses/by-nc/4.0/deed.esinfo:eu-repo/semantics/openAccess