168583 20260211123813.0 doi 10.1016/j.chb.2025.108866 sideral 148007 ART-2025-148007 eng Aiger, Montserrat Universidad de Zaragoza (orcid)0000-0002-8953-0600 Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines 2025 1. Science communication in the information society In contemporary society—characterized by the centrality of digital technologies and the constant flow of information (Castells, 2006)— science communication has gained prominence as a vital bridge between scientific knowledge and the general public. This process goes beyond the mere transmission of information or media literacy; it serves as a key tool in fostering critically engaged, informed citizens who are prepared to confront global challenges (Casta˜ no & Manresa, 2021; Buchanan, 2023). Social media platforms enable direct communication between scientists and the public, prompting a reevaluation of the role of science in the public sphere and the communicative responsibilities of its representatives (Fernández-Muerza, 2019). However, the exponential increase in available information presents significant challenges: information overload and misinformation hinder the identification of reliable sources and the understanding of evidence-based knowledge (Moreno-Castro & López-Borrull, 2022). Access copy available to the general public Unrestricted info:eu-repo/semantics/openAccess by-nc https://creativecommons.org/licenses/by-nc/4.0/deed.es info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Elboj, Carmen Universidad de Zaragoza (orcid)0000-0003-0937-4861 Lozano-Blasco, Raquel Universidad de Zaragoza (orcid)0000-0002-0100-1449 Acero-Ferrero, Marian Universidad de Zaragoza (orcid)0000-0002-6190-245X 4009 740 Universidad de Zaragoza Dpto. Psicología y Sociología Área Psicología Social 4009 775 Universidad de Zaragoza Dpto. Psicología y Sociología Área Sociología 4009 735 Universidad de Zaragoza Dpto. Psicología y Sociología Área Psicolog.Evolut.Educac 177 (2025), 108866 [13 pp.] Comput. hum. behav. COMPUTERS IN HUMAN BEHAVIOR 0747-5632 4357217 http://zaguan.unizar.es/record/168583/files/texto_completo.pdf Versión publicada 2818120 http://zaguan.unizar.es/record/168583/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:168583 articulos driver 2026-02-11-10:27:40 ARTICLE