Repositorio Institucional de Documentos

@article{Markovic:169999,
      author        = "Markovic, Stefan and Iglesias, Oriol and Torres, Anna and
                       Rivera-Torres, Pilar and Koporcic, Nikolina",
      title         = "{Unpacking the relationship between co‐creation and
                       brand equity: a multi‐study approach}",
      year          = "2025",
}