000170178 001__ 170178
000170178 005__ 20260407115449.0
000170178 0247_ $$2doi$$a10.54663/2182-9306.2026
000170178 0248_ $$2sideral$$a148716
000170178 037__ $$aART-2026-148716
000170178 041__ $$aeng
000170178 100__ $$0(orcid)0000-0003-3050-1634$$aBerne-Manero, C.$$uUniversidad de Zaragoza
000170178 245__ $$aThe consciousness of nature tourists and their commitment to destination sustainability
000170178 260__ $$c2026
000170178 5060_ $$aAccess copy available to the general public$$fUnrestricted
000170178 5203_ $$aThis study explores the nature of sustainable tourist awareness and its potential role as a determinant of tourists’ commitment to the sustainable development of the destinations they visit. Data were collected through a survey administered to individuals aged 18 or older who had engaged in nature-based tourism within the previous 12 months. Exploratory and confirmatory factor analyses, along with structural equation modelling, were employed to test the proposed hypotheses. The findings show that sustainability awareness among nature-based tourists encompasses the traditional economic, sociocultural and environmental dimensions, while also revealing a fourth component related to the negative consequences of nature tourism. The results validate the four corresponding measurement models and confirm a positive relationship between the traditional dimensions of sustainability awareness and overall sustainability; however, this relationship does not extend to the newly identified dimension. The analysis further supports several hypotheses, including a cause-and-effect relationship between overall sustainability awareness and the sustainable behaviour of nature-based tourists towards the destination, pointing to the emergence of an “aware tourist” whose behaviour is consistent with their sustainability consciousness. As pioneering research on the awareness and behaviour of nature-based tourists, this study is limited by its focus on a specific tourism segment and geographical context, suggesting the need for replication in other cultural and territorial settings to enhance generalisability. The originality of this work lies in its early exploration of the role of nature-based tourists in sustainable development through their behaviour, addressing the critical question of how tourists act in accordance with their awareness to support destination sustainability.
000170178 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S42-23R-CREVALOR$$9info:eu-repo/grantAgreement/ES/UZ/JIUZ2024-CSJ-03
000170178 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttps://creativecommons.org/licenses/by-nc/4.0/deed.es
000170178 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000170178 700__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, M.$$uUniversidad de Zaragoza
000170178 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, M.$$uUniversidad de Zaragoza
000170178 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000170178 773__ $$g18 (2026), 146-161$$tInternational Journal of Marketing Communication and New Media$$x2182-9306
000170178 8564_ $$s337420$$uhttps://zaguan.unizar.es/record/170178/files/texto_completo.pdf$$yVersión publicada
000170178 8564_ $$s1979460$$uhttps://zaguan.unizar.es/record/170178/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000170178 909CO $$ooai:zaguan.unizar.es:170178$$particulos$$pdriver
000170178 951__ $$a2026-03-26-14:31:07
000170178 980__ $$aARTICLE