000171117 001__ 171117
000171117 005__ 20260506144057.0
000171117 0248_ $$2sideral$$a149204
000171117 037__ $$aART-2021-149204
000171117 041__ $$akor
000171117 100__ $$0(orcid)0000-0002-6757-7598$$aRivero Gracia, María Pilar$$uUniversidad de Zaragoza
000171117 245__ $$aEducomunicación en las redes sociales de los museos en la era post covid: el paradigma co-creativo
000171117 260__ $$c2021
000171117 5060_ $$aAccess copy available to the general public$$fUnrestricted
000171117 5203_ $$aDue to the global lockdown motivated by Covid-19 throughout 2020, the digitalisation processes of museums have been accelerated. During those months, the museums’ communication proposals on social networks were modified. Instead of focusing on attracting visitors to the museum, social networks began to have an educommunicative purpose in relationship with users; therefore, the relational factor acquired special relevance. However, this acceleration was not matched by a reflection of what that change actually meant. This article aims to elaborate on this necessary reflection to support what we have called the co-participatory paradigm of the educommunication of museums in social networks, which appears determined by a conception of the cybernetic space as a smooth and participatory space in which a generation of rhizomatic knowledge happens, thus becoming the prototypical new model of relationship between museum institutions and their public. This paradigm leads us to rethink the roles of museums and institutions while also challenging the very purpose of the museum, which is revealed in its digital space as social, reticular, heterotopic, panoptic, and enabling place in which co-creation is one of the keys to take action.
000171117 536__ $$9info:eu-repo/grantAgreement/ES/MINECO/EDU2016-78163-R
000171117 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttps://creativecommons.org/licenses/by/4.0/deed.es
000171117 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000171117 700__ $$aJové Monclús, Gloria
000171117 700__ $$aSebastián Novell, Clara
000171117 7102_ $$14013$$2210$$aUniversidad de Zaragoza$$bDpto. Didácticas Específicas$$cÁrea Didáctica Ciencias Socia.
000171117 773__ $$g2021, 22 (2021), 8-21$$pHerit. museography$$tHeritage & museography$$x2171-3731
000171117 8564_ $$s889878$$uhttps://zaguan.unizar.es/record/171117/files/texto_completo.pdf$$yVersión publicada
000171117 8564_ $$s3143941$$uhttps://zaguan.unizar.es/record/171117/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000171117 909CO $$ooai:zaguan.unizar.es:171117$$particulos$$pdriver
000171117 951__ $$a2026-05-06-13:59:03
000171117 980__ $$aARTICLE