@article{MarzoAlquézar:31208,
author = "Marzo Alquézar, Rebeca and Marta Lazo, Carmen",
title = "{Audiencias activas en los programas deportivos
radiofónicos. Estudio de caso de la red social Twitter en
la redacción de Deportes de Aragón Radio}",
year = "2014",
note = "The development of the Internet and the subsequent
discovery of social media have strengthened and multiplied
the audiencie’s possibilities to interact with the media.
Through social media, like Twitter, audiences have changed
their role, and if they were passive spectators who merely
consume what the media gave them before, they have now
become a participatory agent who interact with the media,
suggest, think, créate content and even take part in radio
programs. This study aims to analyses the incorporation of
active audiences through the social media Twitter, on
sports radio programs from a case study focused on Aragón
Radio’s sports writting.",
}