@article{MarzoAlquézar:31208,
      author        = "Marzo Alquézar, Rebeca and Marta Lazo, Carmen",
      title         = "{Audiencias activas en los programas deportivos
                       radiofónicos. Estudio de caso de la red social Twitter en
                       la redacción de Deportes de Aragón Radio}",
      year          = "2014",
      note          = "The development of the Internet and the subsequent
                       discovery of  social media have strengthened and multiplied
                       the audiencie’s possibilities to interact with the media.
                       Through social media, like Twitter, audiences  have changed
                       their role, and if they were passive spectators who merely
                       consume what the media gave them before, they have now
                       become a participatory agent who interact with the media,
                       suggest, think, créate content and even take part in radio
                       programs. This study aims to analyses the incorporation of
                       active audiences through the social media Twitter, on
                       sports radio programs from a case study focused on Aragón
                       Radio’s sports writting.",
}