@article{AlcaláValentín:31255, author = "Alcalá Valentín, Diego and Artero Muñoz, Juan Pablo", title = "{Identidad nacional y deporte: España y el Mundial de fútbol de 2010}", year = "2014", note = "This piece of research shows the sport’s increasing ability to shape the national identity of the Spanish society. It emphasizes the changing role of the media and the politics since the arrival of football to Spain till nowadays. The South Africa World Cup of 2010 represents the model event in which football started to be articulated in the Spanish society till the point of making the sports competition a moment of strength of the country’s national identity.", }