000036768 001__ 36768 000036768 005__ 20210121114528.0 000036768 0247_ $$2doi$$a10.3145/epi.2015.nov.11 000036768 0248_ $$2sideral$$a93204 000036768 037__ $$aART-2015-93204 000036768 041__ $$aspa 000036768 100__ $$aLluch, G. 000036768 245__ $$aPublic online epitexts as a tool to book promotion 000036768 260__ $$c2015 000036768 5060_ $$aAccess copy available to the general public$$fUnrestricted 000036768 5203_ $$aGenette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading. 000036768 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000036768 590__ $$a0.71$$b2015 000036768 591__ $$aINFORMATION SCIENCE & LIBRARY SCIENCE$$b51 / 86 = 0.593$$c2015$$dQ3$$eT2 000036768 592__ $$a0.433$$b2015 000036768 593__ $$aCommunication$$c2015$$dQ2 000036768 593__ $$aLibrary and Information Sciences$$c2015$$dQ2 000036768 593__ $$aInformation Systems$$c2015$$dQ2 000036768 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000036768 700__ $$0(orcid)0000-0002-2332-5807$$aTabernero-Sala, R.$$uUniversidad de Zaragoza 000036768 700__ $$0(orcid)0000-0002-5753-7680$$aCalvo-Valios, V.$$uUniversidad de Zaragoza 000036768 7102_ $$14006$$2195$$aUniversidad de Zaragoza$$bDpto. Didác.Leng.y CC.HH.y SS.$$cÁrea Didáctica Lengua y Liter. 000036768 773__ $$g24, 6 (2015), 797-804$$pProf. inf.$$tProfesional de la Informacion$$x1386-6710 000036768 8564_ $$s3332475$$uhttps://zaguan.unizar.es/record/36768/files/texto_completo.pdf$$yVersión publicada 000036768 8564_ $$s104822$$uhttps://zaguan.unizar.es/record/36768/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000036768 909CO $$ooai:zaguan.unizar.es:36768$$particulos$$pdriver 000036768 951__ $$a2021-01-21-11:08:11 000036768 980__ $$aARTICLE