36768 20210121114528.0 doi 10.3145/epi.2015.nov.11 sideral 93204 ART-2015-93204 spa Lluch, G. Public online epitexts as a tool to book promotion 2015 Access copy available to the general public Unrestricted Genette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading. info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 0.71 2015 INFORMATION SCIENCE & LIBRARY SCIENCE 51 / 86 = 0.593 2015 Q3 T2 0.433 2015 Communication 2015 Q2 Library and Information Sciences 2015 Q2 Information Systems 2015 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion (orcid)0000-0002-2332-5807 Tabernero-Sala, R. Universidad de Zaragoza (orcid)0000-0002-5753-7680 Calvo-Valios, V. Universidad de Zaragoza 4006 195 Universidad de Zaragoza Dpto. Didác.Leng.y CC.HH.y SS. Área Didáctica Lengua y Liter. 24, 6 (2015), 797-804 Prof. inf. Profesional de la Informacion 1386-6710 3332475 http://zaguan.unizar.es/record/36768/files/texto_completo.pdf Versión publicada 104822 http://zaguan.unizar.es/record/36768/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:36768 articulos driver 2021-01-21-11:08:11 ARTICLE