The role of the organization structure in the diffusion of innovations

Sáenz-Royo, C. ; Gracia-Lázaro, C. (Universidad de Zaragoza) ; Moreno, Y. (Universidad de Zaragoza)

Resumen: Diffusion and adoption of innovations is a topic of increasing interest in economics, market research, and sociology. In this paper we investigate, through an agent based model, the dynamics of adoption of innovative proposals in different kinds of structures. We show that community structure plays an important role on the innovation diffusion, so that proposals are more likely to be accepted in homogeneous organizations. In addition, we show that the learning process of innovative technologies enhances their diffusion, thus resulting in an important ingredient when heterogeneous networks are considered. We also show that social pressure blocks the adoption process whatever the structure of the organization. These results may help to understand how different factors influence the diffusion and acceptance of innovative proposals in different communities and organizations.

Idioma: Inglés

DOI: 10.1371/journal.pone.0126076

Año: 2015

Publicado en: PloS one 10, 5 (2015), e0126076[13 pp]
ISSN: 1932-6203

Factor impacto JCR: 3.057 (2015)

Categ. JCR: MULTIDISCIPLINARY SCIENCES rank: 11 / 62 = 0.177 (2015) - Q1 - T1

Factor impacto SCIMAGO: 1.427 - Agricultural and Biological Sciences (miscellaneous) (Q1) - Medicine (miscellaneous) (Q1) - Biochemistry, Genetics and Molecular Biology (miscellaneous) (Q1)

Financiación: info:eu-repo/grantAgreement/ES/DGA/CREVALOR
Financiación: info:eu-repo/grantAgreement/ES/DGA/FENOL-GROUP
Financiación: info:eu-repo/grantAgreement/EC/FP7/317614/EU/Mathematical framework for multiplex networks/PLEXMATH
Financiación: info:eu-repo/grantAgreement/ES/MINECO/ECO2013-48496-C4-3-R
Financiación: info:eu-repo/grantAgreement/ES/MINECO/FIS2012-38266-C02-01

Tipo y forma: Artículo (Versión definitiva)

Área (Departamento): Área Física Teórica (Dpto. Física Teórica)