46551 20210121114454.0 doi 10.1371/journal.pone.0126076 sideral 93310 ART-2015-93310 eng (orcid)0000-0001-7914-2623 Sáenz-Royo, C. The role of the organization structure in the diffusion of innovations 2015 Access copy available to the general public Unrestricted Diffusion and adoption of innovations is a topic of increasing interest in economics, market research, and sociology. In this paper we investigate, through an agent based model, the dynamics of adoption of innovative proposals in different kinds of structures. We show that community structure plays an important role on the innovation diffusion, so that proposals are more likely to be accepted in homogeneous organizations. In addition, we show that the learning process of innovative technologies enhances their diffusion, thus resulting in an important ingredient when heterogeneous networks are considered. We also show that social pressure blocks the adoption process whatever the structure of the organization. These results may help to understand how different factors influence the diffusion and acceptance of innovative proposals in different communities and organizations. info:eu-repo/grantAgreement/ES/MINECO/FIS2012-38266-C02-01 info:eu-repo/grantAgreement/ES/MINECO/ECO2013-48496-C4-3-R info:eu-repo/grantAgreement/EC/FP7/317614/EU/Mathematical framework for multiplex networks/PLEXMATH info:eu-repo/grantAgreement/ES/DGA/FENOL-GROUP info:eu-repo/grantAgreement/ES/DGA/CREVALOR info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 3.057 2015 MULTIDISCIPLINARY SCIENCES 11 / 62 = 0.177 2015 Q1 T1 1.427 2015 Agricultural and Biological Sciences (miscellaneous) 2015 Q1 Medicine (miscellaneous) 2015 Q1 Biochemistry, Genetics and Molecular Biology (miscellaneous) 2015 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion (orcid)0000-0002-9769-8796 Gracia-Lázaro, C. Universidad de Zaragoza (orcid)0000-0002-0895-1893 Moreno, Y. Universidad de Zaragoza 2004 405 Universidad de Zaragoza Dpto. Física Teórica Área Física Teórica 10, 5 (2015), e0126076[13 pp] PLoS One PloS one 1932-6203 2555273 http://zaguan.unizar.es/record/46551/files/texto_completo.pdf Versión publicada 102124 http://zaguan.unizar.es/record/46551/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:46551 articulos driver 2021-01-21-10:47:06 ARTICLE