48345 20230622083307.0 doi 10.1016/j.brq.2014.11.001 sideral 93991 ART-2016-93991 eng Buil, I. Universidad de Zaragoza (orcid)0000-0001-6631-8909 The importance of corporate brand identity in business management: An application to the UK banking sector 2016 Access copy available to the general public Unrestricted Corporate brand identity management is a key issue for any organisation. Accordingly, its study is a research field of great interest. This paper seeks to broaden the understanding of this strategic activity and its effects. Specifically, it investigates the concept of corporate brand identity from the employees' perspective in the UK financial banking sector and analyses the link between brand identity management and employees' attitudes and behaviours. Results indicate that organisations should pay special attention to the corporate brand identity management, given its influence on employees' commitment with their organisations, as well as their brand performance and satisfaction. info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283 info:eu-repo/grantAgreement/ES/MINECO/ECO2013-41257-P info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 1.325 2016 BUSINESS 85 / 121 = 0.702 2016 Q3 T3 0.387 2016 Business, Management and Accounting (miscellaneous) 2016 Q2 Economics and Econometrics 2016 Q3 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Catalán, S. Universidad de Zaragoza (orcid)0000-0001-5268-1723 Martínez, E. Universidad de Zaragoza (orcid)0000-0001-9307-5359 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 19, 1 (2016), 3-12 Bus. res. q. BRQ Business Research Quarterly 2340-9436 744715 http://zaguan.unizar.es/record/48345/files/texto_completo.pdf Versión publicada 89164 http://zaguan.unizar.es/record/48345/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:48345 articulos driver 2023-06-21-14:58:04 ARTICLE