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000048708 005__ 20200221144310.0
000048708 0247_ $$2doi$$a10.5424/sjar/2016141-7169
000048708 0248_ $$2sideral$$a94628
000048708 037__ $$aART-2016-94628
000048708 041__ $$aeng
000048708 100__ $$0(orcid)0000-0002-2952-0750$$aFandos-Herrera, C.$$uUniversidad de Zaragoza
000048708 245__ $$aExploring the mediating role of trust in food products with protected designation of origin. The case of “Jamón de Teruel”
000048708 260__ $$c2016
000048708 5060_ $$aAccess copy available to the general public$$fUnrestricted
000048708 5203_ $$aThe growing concern about quality in food products has substantially increased the competitiveness of agro-food products that possess quality-system certifications compared to non-certificated products. This research focused on understanding how consumer trust is greater when agro-food products have a Protected Designation of Origin (PDO). In particular, we analyze whether the influence of consumers’ perceived quality of a PDO product has a direct effect on their perceived risk or whether this relationship is mediated by consumer trust, which can help us advance in the study of consumer behavior within the agro-food marketing discipline. Our findings obtained through the comparison of two models, the proposal and another rival, suggest that the initially proposed model present a better fit and explains the relationships better than the rival model, which highlights the essential role of consumer trust in explaining consumers’ perceived risk and their subsequent purchasing behavior. Consequently, managers should pay special attention to consumer trust because trust is the key mediating aspect which allows the incorporation of characteristics highly valued by consumers in food products like origin, tradition and production methods to reduce perceived risk.
000048708 536__ $$9info:eu-repo/grantAgreement/ES/INIA/PET2007-008-C11-11
000048708 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000048708 590__ $$a0.687$$b2016
000048708 591__ $$aAGRICULTURE, MULTIDISCIPLINARY$$b32 / 56 = 0.571$$c2016$$dQ3$$eT2
000048708 592__ $$a0.36$$b2016
000048708 593__ $$aAgronomy and Crop Science$$c2016$$dQ2
000048708 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000048708 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000048708 773__ $$g14, 1 (2016), e0102 [10 p]$$pSpan. j. agric. res.$$tSpanish Journal of Agricultural Research$$x1695-971X
000048708 8564_ $$s264013$$uhttps://zaguan.unizar.es/record/48708/files/texto_completo.pdf$$yVersión publicada
000048708 8564_ $$s115387$$uhttps://zaguan.unizar.es/record/48708/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000048708 909CO $$ooai:zaguan.unizar.es:48708$$particulos$$pdriver
000048708 951__ $$a2020-02-21-13:36:31
000048708 980__ $$aARTICLE