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000056753 0247_ $$2doi$$a10.1016/j.brq.2015.02.003
000056753 0248_ $$2sideral$$a96188
000056753 037__ $$aART-2015-96188
000056753 041__ $$aeng
000056753 100__ $$0(orcid)0000-0002-2291-1409$$aBelanche Gracia, Daniel$$uUniversidad de Zaragoza
000056753 245__ $$aThe effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain
000056753 260__ $$c2015
000056753 5060_ $$aAccess copy available to the general public$$fUnrestricted
000056753 5203_ $$aIn order to increase their markets, many companies are starting e-commerce internationalization processes that involve dealing with cultural differences among countries. Although most firms start internationalization strategies to similar countries, previous research has mainly focused on understanding expansion to countries with a great cultural distance. This study analyzes the relevance of culture in the formation of e-loyalty intentions in Argentina and Spain, two countries with slight cultural differences. Specifically, culture is proposed as a moderator of e-service quality and satisfaction effects on e-loyalty intentions. Results confirm that the influence of e-service quality on e-loyalty intentions is greater for Argentinian consumers (a little more individualistic, masculine, and less pragmatic culture compared to Spain). Besides, a greater influence of satisfaction on e-loyalty is found for Spanish consumers (a more pragmatic, collectivistic, and feminine culture compared to Argentina). The introduction of socio-demographic control variables, i.e. gender, age and education level, support the moderation effect of culture. According to these results, marketers should note that e-loyalty formation process differs across cultures, even between similar cultures. Further implications for international marketing strategies are widely discussed.
000056753 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000056753 590__ $$a0.857$$b2015
000056753 591__ $$aBUSINESS$$b88 / 120 = 0.733$$c2015$$dQ3$$eT3
000056753 592__ $$a0.371$$b2015
000056753 593__ $$aBusiness, Management and Accounting (miscellaneous)$$c2015$$dQ2
000056753 593__ $$aEconomics and Econometrics$$c2015$$dQ3
000056753 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000056753 700__ $$0(orcid)0000-0002-9643-2814$$aCasaló Ariño, Luis Vicente$$uUniversidad de Zaragoza
000056753 700__ $$0(orcid)0000-0002-1456-4726$$aGuinalíu Blasco, Miguel$$uUniversidad de Zaragoza
000056753 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000056753 773__ $$g18, 4 (2015), 275-292$$pBus. res. q.$$tBRQ Business Research Quarterly$$x2340-9436
000056753 8564_ $$s1406225$$uhttps://zaguan.unizar.es/record/56753/files/texto_completo.pdf$$yVersión publicada
000056753 8564_ $$s90048$$uhttps://zaguan.unizar.es/record/56753/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000056753 909CO $$ooai:zaguan.unizar.es:56753$$particulos$$pdriver
000056753 951__ $$a2023-06-21-14:58:08
000056753 980__ $$aARTICLE