| TAZ-TFG-2016-2679 |
El sonido y su influencia en la mente del consumidor
Cebolla Berbell, Miguel Ángel
Pedraja Iglesias, Marta (dir.)
Universidad de Zaragoza,
ECON,
2016
Dirección de Márketing e Investigación de Mercados department, Comercialización e Investigación de Mercados area
Graduado en Marketing e Investigación de Mercados
Tipo de Trabajo Académico: Trabajo Fin de Grado
Notas: Companies continually innovate to try influence of the consumer purchase decision. Neuromarketing is a technique with very potential and interest for companies because It gets to know the client´s response to different incentives and results with no margin for error. The Audio Marketing is a set of Neuromarketing techniques that influence over the hearing sense. This Final Project links the three main aspects for comprehensive analysis of Audio Marketing. First, It investigates the influence of music on the mind of single, analyzing the routes it used and activates areas in the brain, researching that melodic structures are the most remember and why. The following the Audio Marketing techniques more used for the companies are exposed according to the different objectives posed. Thus, an overview of the benefits that these techniques may offered are shown. Finally it shows a case study of market research of the memory´s power that Audio Branding has and his effectiveness with regard to slogan.
Notas: Companies continually innovate to try influence of the consumer purchase decision. Neuromarketing is a technique with very potential and interest for companies because It gets to know the client´s response to different incentives and results with no margin for error. The Audio Marketing is a set of Neuromarketing techniques that influence over the hearing sense. This Final Project links the three main aspects for comprehensive analysis of Audio Marketing. First, It investigates the influence of music on the mind of single, analyzing the routes it used and activates areas in the brain, researching that melodic structures are the most remember and why. The following the Audio Marketing techniques more used for the companies are exposed according to the different objectives posed. Thus, an overview of the benefits that these techniques may offered are shown. Finally it shows a case study of market research of the memory´s power that Audio Branding has and his effectiveness with regard to slogan.
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trabajos-academicos-universidad-zaragoza > centro > facultad-de-economia-y-empresa
trabajos-academicos-universidad-zaragoza > trabajos-fin-grado