Repositorio Institucional de Documentos

@article{Gómez-Suárez:60695,
      author        = "Gómez-Suárez, M. and Martínez-Ruiz, M.P. and
                       Martínez-Caraballo, N.",
      title         = "{Consumer-brand relationships under the marketing 3.0
                       paradigm: A literature review}",
      year          = "2017",
}