Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry

Fernández-Olmos, Marta Dejo-Oricain, Natalia Rosell-Martínez, Jorge Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry

Journal of Business Economics and Management

10.3846/16111699.2013.815130 2016

2016