63048 20190709135521.0 doi 10.1109/ACCESS.2017.2707600 sideral 101738 ART-2017-101738 eng (orcid)0000-0002-4950-7246 Hernandez, S. Analysis of Users' Behavior in Structured e-Commerce Websites 2017 Access copy available to the general public Unrestricted Online shopping is becoming more and more common in our daily lives. Understanding users'' interests and behavior is essential to adapt e-commerce websites to customers'' requirements. The information about users'' behavior is stored in the Web server logs. The analysis of such information has focused on applying data mining techniques, where a rather static characterization is used to model users'' behavior, and the sequence of the actions performed by them is not usually considered. Therefore, incorporating a view of the process followed by users during a session can be of great interest to identify more complex behavioral patterns. To address this issue, this paper proposes a linear-temporal logic model checking approach for the analysis of structured e-commerce Web logs. By defining a common way of mapping log records according to the e-commerce structure, Web logs can be easily converted into event logs where the behavior of users is captured. Then, different predefined queries can be performed to identify different behavioral patterns that consider the different actions performed by a user during a session. Finally, the usefulness of the proposed approach has been studied by applying it to a real case study of a Spanish e-commerce website. The results have identified interesting findings that have made possible to propose some improvements in the website design with the aim of increasing its efficiency. info:eu-repo/grantAgreement/ES/MINECO/TIN2014-56633-C3-2-R info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 3.557 2017 COMPUTER SCIENCE, INFORMATION SYSTEMS 24 / 148 = 0.162 2017 Q1 T1 TELECOMMUNICATIONS 19 / 87 = 0.218 2017 Q1 T1 ENGINEERING, ELECTRICAL & ELECTRONIC 48 / 260 = 0.185 2017 Q1 T1 0.548 2017 Computer Science (miscellaneous) 2017 Q1 Engineering (miscellaneous) 2017 Q1 Materials Science (miscellaneous) 2017 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion (orcid)0000-0002-6584-7259 Alvarez, P. Universidad de Zaragoza (orcid)0000-0001-5549-7649 Fabra, J. Universidad de Zaragoza (orcid)0000-0002-9622-8186 Ezpeleta, J. Universidad de Zaragoza 5007 570 Universidad de Zaragoza Dpto. Informát.Ingenie.Sistms. Área Lenguajes y Sistemas Inf. 5 (2017), 11941-11958 IEEE Access IEEE Access 2169-3536 13093862 http://zaguan.unizar.es/record/63048/files/texto_completo.pdf Versión publicada 116030 http://zaguan.unizar.es/record/63048/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:63048 articulos driver 2019-07-09-11:57:46 ARTICLE