Resumen: The aim of this research is to prove the applicability of a diagnostic tool which may be used as a guide for the design, assessment and monitoring of business management in any organization. The innovation of the proposed model resides in the merger of three disciplines: strategic management, marketing and total quality management. Each discipline has a different approach when planning its objectives, but all of them converge in this integrated model. By applying this guide to a logistic warehouse, the applicability of this integrated model is proved as it prioritizes the necessary performance in a systematic way while taking into account the strategic vision, the constant value exploration and the continuous improvement. Idioma: Inglés DOI: 10.15341/jbe(2155-7950)/12.07.2016/007 Año: 2016 Publicado en: Journal of business and economics 7, 12 (2016), 2005-2014 ISSN: 2155-7950 Originalmente disponible en: Texto completo de la revista